OUR STORY

More than a boutique. A little reminder of who you are.

Hi, I’m Arantsa, the founder of Elle and Bee Clothing.

When I opened Elle and Bee in February 2021, I had a dream, a laptop, a website, and a whole lot of excitement (and probably no idea what I was actually getting myself into). 

I knew I wanted to create a boutique filled with pieces I genuinely loved. I wanted women to be able to find something that made them feel beautiful, confident, and completely themselves.

But I didn’t know then just how much Elle and Bee would grow alongside me.

Over the years, I’ve grown from a first-time business owner into a mom, opened my first storefront, learned what it means to build something from the ground up, experienced the highs and the hard days of entrepreneurship, and eventually made the decision to close our storefront and bring Elle and Bee back to where it all began: online.

And somewhere along the way, I changed, too.

My style changed. My priorities changed. My definition of success changed. And the vision I have for Elle and Bee became so much bigger than simply selling clothes.

So, what is Elle and Bee?

Elle and Bee is a women’s fashion brand built around confidence, individuality, and the feeling you get when you put on an outfit and think, “Okay… I look GOOD.”

Because I don’t believe getting dressed should be about following every trend or dressing for someone else.

I believe fashion should make you feel like you, just a little more confident.

Whether you’re getting dressed for work, heading out for dinner, celebrating something special, running around with your kids, having a girls’ night, or simply deciding that today you’re going to put on the outfit you’ve been saving for “someday”…

you deserve to feel beautiful in your everyday life.

That’s the woman I want Elle and Bee to dress.

Not one specific age.
Not one specific style.
Not one specific version of femininity.

Just women who want to feel good in what they’re wearing and good about themselves while they’re wearing it.

Elle and Bee has been a lot of things over the years. An online boutique. A storefront. A dream I was figuring out as I went. A creative outlet. A business. And, honestly, a huge part of my own growth.

Now, it’s becoming something more intentional.

We’re still feminine. Still fun. Still a little bit of everything.

But we’re growing up, too.

You’ll find thoughtfully chosen pieces that feel chic, current, and special without feeling like you have to save them for a special occasion. And as we continue to grow, you’ll also see more of Elle and Bee itself come to life through pieces and ideas created specifically for our brand.

Because I don’t want Elle and Bee to simply be another place you shop.

I want it to be a place you come to feel inspired.

A place that reminds you that you can reinvent yourself at any age, in any season of life.

A place that makes you excited to get dressed.

A place that celebrates the woman you’re becoming while still loving the woman you’ve always been.

And maybe most importantly, I want Elle and Bee to remind you that you don’t need a reason to feel beautiful.

You just do.

_________________________________________

If you’ve been shopping with me since 2021, thank you for growing with me.

If you’re brand new to Elle and Bee, welcome. I’m so happy you’re here.

This brand has changed a lot since the day I first hit “publish” on that very first website.

And I have a feeling the best part is still being written.

Welcome to Elle and Bee. 🐝

— Arantsa